A recent U.S. study of over 1,900 people highlights what many already know about society today—people are becoming more and more impatient! Jay Baer in cooperation with StatSocial completed a national study titled “Time to Win: The 2022 Consumer Patience Study.” The study found consumers expect results quickly, and if they have to wait, they are increasingly disappointed.
The study found that older consumers were more patient than younger ones. While Baby Boomers had the lowest expectations for quick responses, those of Gen Z (born in the late 1990s to early 2000s) had the highest expectations that businesses would respond quickly. The survey also revealed that men are less patient with businesses than women, and 64 percent of respondents said speed and responsiveness is “just as important” as price. According to the report authors, “Despite companies investing in a lot of online and offline signage and mea culpas, pleading for patience, customers largely are unsympathetic to these delays. 83% of customers expect businesses to respond as fast or faster than before the pandemic.”
Growth of an “I want it now” attitude is very much in-line with the selfish “me first” attitudes prophesied to grow at the end of the age (2 Timothy 3:1–5). In contrast to modern attitudes, the pages of the Bible consistently warn of the consequences of impatience and haste (Proverbs 14:29; 29:20) and highlight the importance of being patient (Ecclesiastes 7:8; James 5:7-8). As we begin to understand the prophetic significance of growing modern mindsets, we can move in a different direction and seek the benefits patience. To learn more, read our commentary, “Wait for It… Patiently!”